A properly thought out podcast is an effective, convenient and direct way to communicate and build an ongoing relationship with your public.

A Podcast allows you to deliver the content directly to your listeners, either verbally or through video. That results in a much more intimate way of passing information than reading it from an e-mail or document.

Podcasts are delivered digitally eliminating the associated costs of other types of communication. Podcasts are easy to archive and updating them is a fairly easy task.

Once a listener subscribes to your podcast feed, new podcasts are automatically loaded into their devices, making it convenient to listen.