6 Reasons To Avoid Cheap SEO Packages
One of the most important aspects of SEO is to make sure that your pharmacy website is easy to find. There are many companies out there that claim to offer cheap SEO packages, but these companies are often not as effective as they claim to be.
SEO is an important component of any marketing strategy. SEO services can help increase your pharmacy website’s visibility on search engines and drive traffic to your site. But many pharmacy owners don’t know that these services often use black-hat techniques that can get your website penalized by Google.
Not all SEO services are created equal. The cheapest SEO services will often cut corners and do less. They will not invest in quality content marketing or content creation to help your site rank higher, which is a crucial part of any SEO strategy.
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Just because a company provides an affordable SEO service doesn’t mean they will perform the tasks necessary for a successful internet marketing campaign. When comparing SEO companies, it’s important to look at their skill sets and expertise.
If you still aren’t convinced, here are 6 compelling reasons to avoid cheap and affordable SEO packages like the plague:
1. Cheap SEO Packages Don’t Deliver
Content and backlinks are two powerful things to keep in mind when you are trying to improve your SEO.
As you would expect, these two activities are also the most labor and capital intensive, meaning that they account for a significant percentage of your SEO outlay.
SEO, or search engine optimization, is the process of improving the visibility of a website in Google and Bing search engine results pages (SERPs). SEO uses a variety of techniques to improve rankings on SERPs for desired keywords.
Even at this point, the typical proposition presented by affordable SEO packages begins to lose credibility. This is because companies that offer cheap SEO services don’t make it because they often lack the capital to create great quality content or secure guest post placement on high-authority sites.
There are a number of things to consider when outsourcing content creation, such as the quality and reliability of the company, their price point and the type of content they produce. For example, companies with access to a large amount of capital and who can invest in growth are able to offer higher-quality work because they don’t need to provide services at lower prices; thus, they can afford to hire highly skilled employees.
The art of crafting long-form content is a difficult one. It requires a great deal of skill, time and effort. For example, it can take up to 10 hours to produce a high-quality blog post. So, what is the point of investing so much? Well, for starters, long-form content is seen as very credible in the eyes of Google and other search engines.
The practice of spinning articles is a common way that low-quality SEO providers get content. The software scrapes existing online articles and rephrases them, sometimes even using the same exact sentence structure and grammar. This creates low-quality content for their clients’ websites that can hurt their ranking in search engines.
This is a practice that can severely damage your reputation among consumers. In an era where people are more conscious of the brands they buy from and the information they consume, it is important to keep your credibility intact through quality content.
One more thing to keep in mind is that the typical marketing agencies usually do not have the time to do link outreach, which translates into acquiring links of low values or worse.
Outdated link-building strategies are no longer effective. This should be avoided at all costs, as the development of questionable links in high quantity is an outdated tactic that can actually harm your pharmacy’s brand online performance in the modern age.
Note: Link outreach is a process of contacting other people and websites in order to get them to link back to your site. It’s one of the most important parts of SEO, and can help boost your site’s rankings on Google.
2. Low Quality Link Building Has Little-To-No Value
When link building first emerged as a marketing tactic, there was an emphasis on quantity over quality. The first step in achieving organic search success is to earn links. Achieving a high number of links to your pharmacy’s website can help your site rank higher in organic search results, which means you won’t need to make as much effort towards producing engaging content and seeking back links.
This can make it difficult to find an affordable SEO provider that is good at link building. But this is mainly because Google’s algorithms have changed.
As such, investing in such a service comes with considerable risks: Google is likely to penalize brands that invest in bad-quality content or strategies like mass link building that can go against SEO best practices.
Beware of marketing agencies that advertise an overly-cheap SEO service. They might try to sell you on a huge quantity of links, which is not necessary or desirable in the long term.
This is dependent on the quality of the content. The chances are that these links will be created without human involvement, then published on unreliable, low-quality websites with no trust or authority.
Don’t be misled, companies trying to use this strategy often find it ineffective and a waste of their budget because Google ignores such links in current algorithms.
One downside is that SEO activity has to be done in moderation so as not to risk any kind of Google penalty and see your site removed from search results.
In practical terms, this sanction results in a considerable amount of money being wasted and time lost. It is therefore more efficient and cost-effective to make use of credible SEO services in the initial stages.
3. SEO Is Not a Cookie-Cutter
When choosing affordable SEO packages for your pharmacy, you will most likely find that different providers offer a set of options & pricing which are broadly similar.
A lot of marketers are wary of this because it’s common sense that a strategy needs to be tailored to suit the needs, circumstances and objectives of each individual client.
There are a lot of factors that will go into what type of SEO package you want to be on and what your growth strategy should look like.
A variety of factors can affect your ranking in Google, the two most basic being your budget and the industry you work in, but SEO status and whether or not you’ve recently been penalized by Google should also be considered.
One of the key decisions professional SEO providers will have to make as part of their web design is whether your website competes locally, nationally or internationally.
They’ll work to determine the demand for your product or service and seek guidance on your strategy and goals, so they can measure their performance & progress.
This type of in-depth investigative work is vital to successful SEO campaigns as it helps inform clients on how they might optimize their expenditure, while also enabling SEO service providers to adjust their strategy accordingly.
SEO providers that ask these types of questions are more likely to provide a good service, so it should be clear for you to make a decision.
If you are looking for a low-cost SEO agency, keep in mind that they are simply focused on getting as many clients as possible. They won’t be interested in your specific business objectives and will only halfheartedly execute on their services.
4. Cheap SEO Providers Have No Accountability
Cheap SEO providers often prioritize high volume work because they think it’s good for business. This is a relatively simplistic approach to marketing which doesn’t allow you to build long-term relationships with clients.
So, as you can see, cheap SEO services usually don’t care about the businesses they serve and have little accountability for delivering any unsatisfactory service (which is what happens most of the time).
If a SEO provider fails to meet your expectations and you seek to end their contract, they will terminate contact at that point anyway.
It’s not easy for pharmacy owners to admit that invested capital might have been wasted. Mistakes are a part of life, but the need to do something about it and admit mistakes is one way to grow as a person and a professional.
It’s in stark contrast to a typical business relationship, where all parties have an interest in fostering long-term interaction to prevent any mishaps.
When you get a generic email offering SEO services and it specifically has your contact details in the message, chances are that this company has sent this message to all of its list of contacts.
This business model is designed solely for securing quick one-off payments, and it suggests that the company isn’t interested in developing a long-term relationship or providing any form of value.
5. Cheap SEO Providers Don’t Deliver Long-term
It makes sense that patience can be an essential virtue for SEO.
You need to put in a lot of effort to see positive results with SEO, especially since the pharmaceutical industry is very competitive.
SEO can be frustrating to those new to it. In the formative stages of an SEO campaign, you are usually required to invest significant amounts of money and time before any kind of payoff is seen.
You might see an increase in your organic search rankings, but it won’t necessarily rank you better on Google’s first page. It can take a while to achieve this ranking.
Pharmacies that are featured prominently on Google’s first page get the most benefit when it comes to traffic quality & quantity. Seeing results can take a lot longer than you’d expect.
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This is another good reason to hire a reputable SEO provider. A long-term SEO campaign with them will be more likely to be successful as compared to an on-and-off one.
SEO packages can be expensive and provide little value, while SEO packages that are cheap may not deliver any results at all. When you buy SEO services, it’s important to know what you’re buying. You want quality content that will attract traffic and convert. If you buy a cheap SEO package from an unproven company, you may end up with low-quality content or no content at all.
6. Possible Complete Removal from Google’s Index
If you’re not vigilant, your site can be removed from Google’s index. This can be catastrophic to a business, and it can take a lot of time, money and effort to recover. You need to keep an eye out for any violations that may result in your pages being hidden, and find and fix them as necessary. When that happens, you may have to restart your SEO efforts from square one.
Final Thoughts
When times get tough, it’s easy to be tempted by the cheap SEO packages that are out there. However, while they may seem like a great way to save money in this difficult economic climate, it’s important that businesses prioritize value over cost. There’s nothing worse than failing to see any return for your investment.
The idea of hiring an SEO company can seem like a daunting prospect to most pharmacy owners because they don’t understand the process and how it will work for their business. They also worry about the cost of hiring an SEO service provider and it not working.
