On this episode of Pharmacy Marketing Simplified , Nicolle McClure interviews Bruce Kneeland. Nicolle & Bruce talk about why it’s important to do more at your pharmacy with regards to purposeful and meaningful marketing. Gone are the days of just filling prescriptions and expecting your business to grow or even survive.
Community pharmacy business development Veteran, Bruce Kneeland, discusses what types of services you should be doing, and ways you can market them to your current and prospective customers. Nicolle McClure and Bruce will also be discussing how the image of your pharmacy matters when trying to market your business. Learn easy things you can do in your pharmacy and with your staff to put your independent pharmacy above the rest.
About Bruce Kneeland:
Bruce Kneeland is the founder and principal consultant of PharmacyConnections.
Building on his 30 years of success as a senior manager and field representative with small chain, independent, drug wholesale and pharmacy associations, Kneeland can help you more effectively meet the needs of community pharmacies.
Kneeland has authored dozens of articles and been featured in pharmacy publications such as: Drug Topics, Pharmacy Times, Computer Talk, America’s Pharmacist, Super Market News and others.
He delivers live CE programs to wholesaler, pharmacy association and at internal company meetings on the industry and how to best meet its current challenges.
For more marketing tips & strategies, Contact Nicolle:
President – Pharmacy Marketing
2929 Westown Pkwy., Suite 100, West Des Moines, IA 50266