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One Pharmacist’s Experience at SXSW 2017

Pharmacy Podcast – Recap Show of SXSW **********WHAT I AM ABOUT TO SHARE ARE MY PERSONAL OPINIONS (AND MINE ONLY) REGARDING […]

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April 03, 2017 Community Pharmacy, Politics & Industry Trends

Pharmacy Podcast – Recap Show of SXSW

**********WHAT I AM ABOUT TO SHARE ARE MY PERSONAL OPINIONS (AND MINE ONLY) REGARDING SXSW – THIS PODCAST IS NOT DIRECTLY AFFILIATED WITH, NOR ENDORSED BY SXSW CONFERENCE MANAGEMENT. These are my opinions only as an attendee and mentor of SXSW17. Thanks!*************

SXSW HOMEPAGE: https://www.sxsw.com

Why this conference was a bucket list item for me: It’s a veritable who’s who of thought leadership across a WIDE variety of industries—

Conference format

March 6+ – SXSWedu (which I’ve been told is a separate conference)

March 10-18 – SXSW – wider array of topics and speakers

Article on background of SXSW generally: https://www.forbes.com/sites/larryolmsted/2017/03/15/live-from-sxsw-what-you-should-know-about-austins-famous-festival/#7cefa44e4cd3

My top 10 list on attending SX this year: https://www.linkedin.com/pulse/sxsw17-my-top-10-list-erin-l-albert-mba-pharmd-jd-pahm?trk=v-feed&lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_recent_activity_details_all%3BnyMFMpyzPikFJtClEUwiCg%3D%3D

Historically began as a music festival, as Austin is the live music capital of the US, if not the world.

Grew into other conferences – Interactive, Film, Music and SXSW itself – and this year even beyond that – Flatstock (art festival) and a local business pop up shop SXSW Marketplace (https://www.sxsw.com/exhibitions/sxsw-marketplace/)

Speakers this year included:

  • Former VP Joe Biden,
  • Tim Ferriss,
  • James Altucher,
  • Gary Vaynerchuk
  • Corey Booker,
  • Cecile Richards,
  • Adam Grant (author of my favorite book in 2016, Originals)
  • Jenny Blake (of Pivot)
  • And me. ❤

SXSW Interactive has several different tracks within It – Marketing, Design, Coding, Government, Heath, Intelligent Future, Style, Tech industry, and Workplace.

-I mentored and spoke here. Under health, although, mentees really wanted to discuss          crowdfunding the most with me personally.

In addition to mentoring slots, there were also: chats with authors/book readings, panel discussions, and interactive keynotes (Props in to Gary Vaynerchuk here for doing almost nothing but take questions and interact with the audience in a standing room only session.)

Things to note if attending the first time:

  1. It’s overwhelming – you really must have a plan before you step onto Austin soil; otherwise, you get burned out quickly.
  1. Prepare to stand in line – The Tim Ferriss session alone was an amazing line that snaked around the convention center – not everyone got in. HOWEVER, one thing I really liked about this year’s SX was that they had different levels of badges – those with the highest level or “platinum” badge were given preference to get into the rooms first – which is helpful for keynote sessions in particular.
  1. Prices go up – book WELL IN ADVANCE if you can for lodging and rentals.
  1. Prepare to learn – take a note pad and take copious notes. The overwhelming-ness of it will make you forget things – try to record what you can and bring it back with you.
  1. Now, on to sessions I attended and what I learned:
  1. The author book reading sessions – Room 10AB at the convention center on Friday and Saturday was my anchor. My next bucket list item is to get on this roster with one of my own books! Anyway, the first 30 minutes of a session was the author doing a summary or reading of her book, and the second 30 minutes was a book signing down at the bookstore with the author.

Authors/Books I saw:

Office Politics: Dealing with Conflict at Work – Amy Gallo

Pivot: The Only Move That Matters is Your Next One – Jenny Blake

Atlas Obscura: Exploring the World’s Hidden Wonders – Ella Morton

Ex-Acute 2017: Affordable Healthcare in America – Josh Luke

How to Think Like a Futurist – Amy Webb (her book is entitled, The Signals are Talking

  1. Panels in healthcare

Hacking Your health: Future or Fail? Hackathons used to develop new tech in healthcare

Patient Centric Healthcare – the future of health

Music, Pharmacogenomics, AI, and Personalized Medicine helped one many fight and             Survive cancer – Bryce Olson

  1. The network and people
  2. The app – provided people you should try and connect with based upon mutual tags

and interests inside the SXSW app

  1. Also a beacon feature in the app to show you who is around you in the same room
  2. Talking to other attendees – so many had side hustles, entrepreneurial endeavors in

addition to their day jobs.

  1. While there were many different types of meetups – I didn’t see one for healthcare side hustlers, and a couple of people I spoke with in healthcare were at SX, but not for        healthcare talks or reasons. I found this fascinating.

Best bits I took away from speakers beyond their books:

  1. Focus on your own stuff – GaryVee said this before, but he also said this here again – I love this.
  1. Don’t plan 5 years out – Jenny Blake. In fact, she said it’s OK to NOT plan for careers like our parents and their parents had. I found this liberating, and coupled with the fact that many people attending have multiple gigs and side hustles going on, felt good about her saying this.
  1. Re-read the book, Blue Zones – Kaiser Permanente doc mentioned this, and I need to go back and read this book again.
  1. We need ALL healthcare professionals in on the conversation – a doctor said this in the audience of one of the panel discussions only with healthcare professionals who were other doctors – RIGHT ON, DOCTOR!
  1. One size does not fit all for even the same type of cancer these days – cancer is a bunch of different diseases within the umbrella of cancer, and after attending Bryce Olson’s talk (totally by accident) I now realize that pharmacogenomics and personalized medicine is absolutely CRITICAL in cancer, and many other diseases. Standards of care just don’t cut it in all cases, and it doesn’t fit the value based ideas around medicine these days either.

If you have other questions about SXSW, I’m happy to try and answer them at twitter: @ErinLAlbert or @pharmacypodcast. Our goals are to get this podcast on the podcast stage at SXSW18 AND I’d like to be in an author session. Don’t ask, don’t get, so we’re posting our wishes here now! 😀