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The Internal Marketing Factor

August 28, 2017 Community Pharmacy, Marketing Strategy

We often think of marketing our business externally only, not looking inside the pharmacy at our own employees. When in truth, your employees are your biggest asset, and they can be your cheerleader or thorn.

Guest Ben Coakley and Nicolle McClure discuss how to create and implement an internal marketing program, ideas for engaging employees and dealing with disgruntled ones, and offering incentives.

Learn how a successful internal marketing strategy can translate into a successful external one as well.

GRX Marketing

Nicolle McClure

2929 Westown Pkwy., Suite 100,

West Des Moines, IA 50266