Ron Lanton – talks with Dr. Sharon Flank about InfraTrac:
Drug Counterfeit Prevention Technology: InfraTrac
Brand owners need effective ways to protect their products against counterfeiting. InfraTrac chemically tags products and packaging so they can be quickly and easily authenticated in the field, without disclosing the secrets of the coding scheme.
InfraTrac’s principal competition comes from physical tags (RFID and EPC) and special inks, and tends to be more expensive or less secure… or both.
InfraTrac applications go beyond pharmaceuticals, to any product that needs tracking and anti-counterfeiting measures. Cosmetics, plastics, wine, even paint can use InfraTrac’s technology, so you can tell the fakes from the real thing.