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Communicating with Your Patients is Changing – Pharmacy Marketing Simplified

Pharmacy Marketing Simplified co-host Nicolle McClure talks with ZipWhip Jace Treat about the evolving patient’s communications dynamic. They discuss how […]

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May 01, 2018 Community Pharmacy

Pharmacy Marketing Simplified co-host Nicolle McClure talks with ZipWhip Jace Treat about the evolving patient’s communications dynamic.

They discuss how communication on a personal and business level has evolved over the last five-ten years, and how pharmacy owners need to embrace this change in order to continue to communicate with their patients on a personal way.

Using texting as a business communication tool allows the pharmacy owner to better connect with patients, can help with adherence issues, and capture a younger demographic. “Textpert” Jace Treat is the Pharmacy Industry Manager at Zipwhip, a company that allows businesses to send and receive text messages from an existing landline number. His team works with Pharmacies to enhance their patient engagement and communication strategy.

Nicolle McClure

President

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