Mike Koelzer RPh. Social Media & Your Independent Pharmacy

About Mike Koelzer & Kay Pharmacy 

In 1940 Frank Koelzer, a drug salesman from Detroit, moved to Grand Rapids along with his wife Katherine.  In 1945 they bought Treat’s Pharmacy and changed the name to Kay Pharmacy.

Jim Koelzer, the son of Frank and Katherine, began at the family business right from the start as a teenager.  After working at the store through high school Jim attended Purdue and served in the Navy.  Jim returned to the store in 1956 and served as President until 1997.

Mike Koelzer (Frank’s grandson) began at Kay Pharmacy in 1980 as an eighth grader.  Like his father Jim, Mike attended Purdue where he graduated from Pharmacy school in 1991.  Mike took over as President in 1997.

In 1992 the pharmacy increased its emphasis in medical supply to round out its commitment to health care.

In 1995 Kay Pharmacy completed its major renovation and expansion that increased the square footage of the building from 2,000 square feet to 4,300 square feet. This expansion increased the pharmacy work area, the customer care areas and gave more room for medical supply solidifying Kay Pharmacy’s commitment to both the pharmacy and medical supply needs of Grand Rapids.

Kay Pharmacy’s continued mission is to improve the quality of life of our customers through pharmacy and medical supply

Mike Koelzer, Pharmacist, President Third Generation Owner

Social Media in Pharmacy :

The term social media can refer to an Internet-based platform or application where users can create and share content interactively with other users. It provides an open forum in which individuals can express themselves and interact with others in the cyber world. Some examples of popular social media websites include Twitter, Facebook, and YouTube. These forms of social media can be accessed through computers, mobile phones, PDAs, and tablets, and are capable of being utilized quickly and easily. While the use of social media is still relatively new in health care, there is no question that it will continue to be utilized and expanded as time goes on.

While the original intention of social media networks, such as Facebook and Twitter, was to connect individuals, it has evolved and grown as a means to provide health-related information. With Twitter, health agencies, pharmacies, and hospitals are able to post links to important services and functions that they can offer individuals. Facebook can serve both as an online version of the yellow pages for local businesses and services, as well as an online location where individuals can discuss specifics of a condition in a forum dedicated to a specific disease state.

 Joel Claycomb - See more at: http://pharmacytechnologyblog.com/?p=441 

 

More

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>